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Cool and Creative Guerilla Marketing Campaigns!

Thu, 01 Dec 2011 08:50:58 GMT

EEEE! I love this type of marketing! Here are some really clever ideas (you have probably seen a few of these before)! My favorites are 2,5 and 19! http://www.designer-daily.com/cool-and- creative- guerilla-marketing-campaigns-13471

"Why Entrepreneurs Matter More Than Innovators"

Tue, 22 Nov 2011 04:17:29 GMT

Hello to all! I apologize for not posting in awhile! I read this article and although it is not particularly marketing-focused, I decided to post it here. Has anyone heard of Wayne Huizenga? Ted Turner? Meg Whitman? Maybe not, but I think we have all heard of Waste Management, Blockbuster, CNN, and eBay! I found this article really interested because it presents people - entrepreneurs, who have recycled old ideas and re-invented them, instead of starting from scratch. I personally don't think that Entrepreneurs necessarily matter MORE than Innovators, but it is definitely an interesting concept. Hope you enjoy! http://gmj.gallup.com/content/150707/Why-Entrepreneurs-Matter- Innovators.aspx? utm_source=email&utm_medium=122011&utm_content=morelink&utm_campaign=newsletter#2

Flash Mob Marketing

Mon, 07 Nov 2011 03:53:33 GMT

I just came across this article about flash mobs! I hadn't seen any of these videos before so these were all new! Flash mobs are when "large groups of people assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then disperse." According to this article, the first flash mob was "created in Manhattan in May 2003, by Bill Wasik, senior editor of Harper's Magazine." Enjoy the 5 videos that are posted in this article! http://www.creativeguerrillamarketing.com/guerrilla-marketing/flash-mob-guerilla-marketing-stunts-that-generated-buzz/

Not exactly marketing related...

Fri, 04 Nov 2011 06:53:33 GMT

So, I realize this is not completely (or at all) related to marketing, but I saw this video the other day and absolutely had to post it here! The kids at the end are my favorite! What a hilarious/clever/delightful/funny idea! Thanks Jimmy Kimmel :) http://www.youtube.com/watch?v=_YQpbzQ6gzs

"The Top 10 Best Social Media Marketing Campaigns Of All Time"

Tue, 25 Oct 2011 03:49:02 GMT

From the article: "Social Media Marketing is in full swing nowadays, and almost all of the world's top brands are utilising it in one way or another. The campaigns aren't always the easiest to execute, but if done correctly they have the potential to generate a massive return on investment. Here we look at a rundown of the ten best social media marketing campaigns of all time." The blurb says it all! Check it out! http://www.acquisitionengine.com/top-10-best-social-media-marketing-campaigns-all-time/

"The Future of Advertising"

Tue, 18 Oct 2011 07:31:06 GMT

I was browsing a marketing research website recently and came across this article. I thought it was a well-written article with a great overview of various advertising mediums in today's world. And fun fact: I actually used it as a source for one of recent my marketing projects! :D http://www.marketresearchworld.net/index.php? option=com_content&task=view&id=3727&Itemid=48

"Best and Worst Marketing Ideas...Ever"

Thu, 06 Oct 2011 04:18:02 GMT

I loved this article! Who knew that Las Vegas originally tried to market itself as a family destination? Or that Nike only paid $35.00 in the early '70s for Portland State University graphic design student Carolyn Davidson for designing the famous Swoosh? If not, then now you do! Check out the rest of the "Best Marketing Ideas"! Some of the worst are listed as well. Please note: this article is rather old (2008), so the "best and worst" may now be outdated! http://www.entrepreneur.com/article/199056

30 Super Innovation Print Ad Campaigns

Fri, 30 Sep 2011 01:59:41 GMT

My main areas of interest in marketing are the advertising and communications aspect, so I apologize if the majority of my posts are related to these areas. I found this article the other day and hadn't seen many of them before so I decided to post them here. I definitely think some are better than others, but my favorites are: Royal National Institute of the Blind, Newspaper Marketing Agency, Utopolis, Wellington Zoo, Play-Doh, Coca-Cola (typical :), and Tide! Enjoy the rest! http://d-lists.co.uk/2011/02/24/30-innovative-print-ads/

AT&T Clever Advertising!

Thu, 22 Sep 2011 01:27:58 GMT

Hello to All!

I hope everyone had a wonderful summer and is enjoying their first few weeks back at school. My name is Mary Colpo and I am your new VP Communications this year! Jodie Worobec did a wonderful job of blogging last year and I hope that I can live up to her previous posts. I thought this AT&T Ad campaign was so clever! I was afforded the opportunity of going on exchange to Vienna this past year so a lot of these photos I recognized from my travels (Stone Henge/The Rialto Bridge anyone?!) The painted hands are very eye-catching, creative, and distinct. I was impressed with how they were able to appeal to so many specific countries and convey how diverse the company is. Hope you enjoy! Here is the link (just copy and paste in your browser): http://www.funzug.com/index.php/creativity/the-creative-att-advertisements.html

Peelable Packaging

Mon, 04 Apr 2011 12:16:42 GMT

This will probably be the last blog from me before this blog passes onto next years executive. I just wanted to say thanks to any and all readers out there for tuning in! Here is the last link for the year. http://www.psfk.com/2011/04/smirnoffs-peelable-caipiroska-bottles.html